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Free shaker, guide + coaching with every ChallengeShips within 1 working day

Lose the weight. Keep the glow.

AI illustration: a woman with dark curly hair in a cobalt tank top, in warm sunlight against a cream wall
≈205 kcal · 19 g protein

Two shakes a day that taste like dessert, one free meal where nothing is off-limits, and 24 vitamins and minerals in every shake. You eat well, you enjoy it, and it shows.

Start my Challenge
  • From 99€
  • Free pickup point delivery
  • One payment, no subscription
  • One free meal a day. Yes, pizza counts.
  • 9 flavours, about 19 g of protein in each.
  • 30 seconds a shake. Nothing to count, nothing to cook.

Substituting two of the main daily meals of an energy-restricted diet with meal replacements contributes to weight loss.

600,000+customers in France
30M+meals delivered
918Kon TikTok
As seen ontf1m6W9marieclaireSold in pharmacies in France 600,000+ customers
Us vs. them

They tell you not to eat. We help you eat well.

Their promise: a pill that switches off your appetite. You barely eat, the scale drops, and nobody mentions what goes with it. Ours is the opposite.

A single pill alone on an empty white plate, in grey light
ThemNot eating, with a pill
A sunny table with a plate of tomato pasta, a chocolate shake and strawberries
UsEating well, with So Shape
Almost empty, all day Your plate Three meals a day, one of them completely free
Can go along with the fat1 Your muscle About 19 g of protein per shake. Protein contributes to the maintenance of muscle mass.3
Drawn and dull, as protein and vitamins run short2 Your face and skin 24 vitamins and minerals per shake. Biotin contributes to the maintenance of normal skin.3
Nothing learned for afterwards The day you stop A routine you keep, a guide and a coach who calls you

Lose the weight. Keep the glow. Choose your side.

Choose our side
The science, with sources
  1. Weinheimer EM, Sands LP, Campbell WW. A systematic review of the separate and combined effects of energy restriction and exercise on fat-free mass in middle-aged and older adults. Nutr Rev. 2010;68(7):375-388.
  2. Calton JB. Prevalence of micronutrient deficiency in popular diet plans. J Int Soc Sports Nutr. 2010;7:24.
  3. Health claims authorised in the EU, Regulation (EU) No 432/2012. Average values per shake; full table in the Nutrition tab of the order box.
Lab notes · Where it shows

Your glow, point by point.

Weight loss shows in a few precise places. Here is where people see it, and what helps you keep looking like yourself on the way.

AI illustration: portrait of a woman in a coral top with thin technical lines along her jaw and cheekbone
  1. 01

    Jawline

    The jaw and the cheeks are where a face shows body fat.1 As it goes, the jawline reads cleaner, in photos and in the mirror.

  2. 02

    Cheekbones

    A leaner face brings the cheekbones back into the light. The goal is a defined face, not a hollow one.

  3. 03

    Under the chin

    The chin line and the neck: the change you spot in a side profile, or in a photo taken from below.

  4. 04

    Shoulders and posture

    Muscle is what gives a body its shape. Protein contributes to the maintenance of muscle mass, and each shake brings about 19 g.2

  5. 05

    Skin

    Biotin, niacin, riboflavin and vitamin A contribute to the maintenance of normal skin. All four are in every shake.2

  6. 06

    Hair

    Biotin contributes to the maintenance of normal hair.2

  7. 07

    Energy

    Vitamins B6, B12 and C contribute to the reduction of tiredness and fatigue.2

The science, with sources
  1. Coetzee V, Perrett DI, Stephen ID. Facial adiposity: a cue to health? Perception. 2009;38(11):1700-1711.
  2. Health claims authorised in the EU, Regulation (EU) No 432/2012. Average values per shake; full table in the Nutrition tab of the order box.
The mirror

Everyone has a mirror moment.

Four people, four mirrors, and in each one, the person they want to see. One of them probably looks a lot like you.

AI illustration: a woman in coral sportswear looks into an arched mirror, where her reflection is clearly slimmer and toned
Monday, 7 am, the mirror

She knows that body is in there.

Messy bun, coffee not poured yet. In the mirror she sees the version she has been carrying around in her head for years: the waist, the jawline, the smile she saves for photos.

AI illustration: a man in a cobalt T-shirt looks into a standing mirror, where his reflection is leaner and fit
Monday, 8 am, the shirt

He wants his T-shirts to fit again.

Same cobalt T-shirt he wears every weekend. In the mirror it sits flat, nothing to pull down, and he walks out a little taller.

AI illustration: a woman in bordeaux sportswear holds a red satin dress, and her slimmer reflection wears it with confidence
Saturday, 7 pm, the dress

She bought it for herself.

It has been on its hanger since spring. In the mirror it fits like it was cut for her, and she already knows how she'll walk into the room.

AI illustration: a woman in yellow sportswear takes a mirror selfie, and her slimmer reflection laughs and poses proudly
Friday, 6 pm, the photo

This time she keeps the photo.

She usually deletes them before anyone sees. In the mirror she is laughing, phone up, and posting it before she can change her mind.

None of these reflections comes from starving yourself. That's the first myth to kill.

The TikTok & Instagram craze

Born on your feed.

3.5Mlikes on TikTok

AI illustration: a woman in blue sportswear laughing as she films herself, a glass of chocolate shake in her hand
@soshape

Brownie at 8:00. Cookies & Cream at 19:30. Lunch is whatever you want.

918.6Kfollowers on TikTok@soshape, verified
263Kfollowers on Instagram@soshapeparis, from Paris

Over a million followers for a protein shake. Ours. We'd love to say we planned it. We just made it taste like Brownie, and the internet did the rest.

Join the craze

Figures from @soshape and @soshapeparis, 10 October 2026.

AI illustration: a woman in bordeaux sportswear laughing while filming herself, raising a glass of chocolate shake
Reviews

600,000 people went first.

Here is what a few of them wrote on Google.

★★★★★

I really loved my experience with So Shape! The products are really good, easy to make and perfect for my everyday life. I saw results quickly while still enjoying myself, which is rare. Delivery was fast and customer service was great. Honestly, I recommend it without hesitation! 😊

Siegrid V. · April 2026 · Google
★★★★★

I took the plunge with So Shape and I don't regret it. The sachets are great, especially the Brownie flavour.

Natacha L. · May 2026 · Google
★★★★★

Against all expectations, the products are really good!! I recommend the 30-day plan to reach your weight-loss goal. With flavours this tasty, it isn't a chore, it's a real help! If you're hesitating, try them and you'll come back :)

Estelle M. · January 2026 · Google
★★★★★

The morning shakes are great. I chose Cookie Cream and Stracciatella. It's my second time doing the Challenge, and I'm still just as happy 😃

Françoise B. · June 2026 · Google
★★★★★

Delighted! This is my 4th order in 4 years: I do a one-month Challenge every year. Great customer service, easy to reach for any question. No frustration, and it saves time. No more counting calories or weighing everything you eat.

C. L. · March 2026 · Google
★★★★★

Delicious shakes!

Alessandra C. · December 2025 · Google
★★★★★

So happy with my results! But above all, it's a weight off my mind. In the morning I shake my cold chocolate shake and I'm ready to deal with the kids. No need to think about what I'm going to eat.

Adeline B. · June 2026 · Google
★★★★★

Very happy with my order. I'd tried the shakes in the past and I still love them just as much. I'm planning to order again as soon as the Challenge is over ;)

Laetitia L. · July 2026 · Google
★★★★★

I really loved So Shape! 🌟 Delivery was super fast, which is a real plus. The products are not only good but also very effective. What I liked most is the wide range of flavours: there's something for every taste and every craving. A great discovery I recommend without hesitation! 💪✨

Selda D. · December 2025 · Google
★★★★★

Since 2020, I've done a So Shape Challenge once or twice a year. Simple and quick. I recommend it.

Sylvie L. · April 2026 · Google
★★★★★

Brilliant! I hadn't had So Shape for about ten years, and I'm more than happy to see how much the brand has changed, in the best way. The products are great. Everything is good and should please everyone.

Méline L. · August 2026 · Google
★★★★★

I ordered for the first time and I honestly like it a lot. And with the offers, it's great value. Thank you!

Franck K. · June 2026 · Google
★★★★★

I'd already ordered once to get my weight back on track, and it worked well. I'm ordering again because it suits me. It's mostly for breakfast and dinner, so it's easy. No need to think about the menu.

Nathalie S. · February 2026 · Google
★★★★★

A small hiccup with my delivery: a few products were missing. The claim form was super easy to fill in, and the products were sent again!

Sophie Q. · June 2026 · Google
★★★★★

I really loved my experience with So Shape! The products are really good, easy to make and perfect for my everyday life. I saw results quickly while still enjoying myself, which is rare. Delivery was fast and customer service was great. Honestly, I recommend it without hesitation! 😊

Siegrid V. · April 2026 · Google
★★★★★

Against all expectations, the products are really good!! I recommend the 30-day plan to reach your weight-loss goal. With flavours this tasty, it isn't a chore, it's a real help! If you're hesitating, try them and you'll come back :)

Estelle M. · January 2026 · Google
★★★★★

Delighted! This is my 4th order in 4 years: I do a one-month Challenge every year. Great customer service, easy to reach for any question. No frustration, and it saves time. No more counting calories or weighing everything you eat.

C. L. · March 2026 · Google
★★★★★

So happy with my results! But above all, it's a weight off my mind. In the morning I shake my cold chocolate shake and I'm ready to deal with the kids. No need to think about what I'm going to eat.

Adeline B. · June 2026 · Google
★★★★★

I really loved So Shape! 🌟 Delivery was super fast, which is a real plus. The products are not only good but also very effective. What I liked most is the wide range of flavours: there's something for every taste and every craving. A great discovery I recommend without hesitation! 💪✨

Selda D. · December 2025 · Google
★★★★★

Brilliant! I hadn't had So Shape for about ten years, and I'm more than happy to see how much the brand has changed, in the best way. The products are great. Everything is good and should please everyone.

Méline L. · August 2026 · Google
★★★★★

I'd already ordered once to get my weight back on track, and it worked well. I'm ordering again because it suits me. It's mostly for breakfast and dinner, so it's easy. No need to think about the menu.

Nathalie S. · February 2026 · Google
★★★★★

I took the plunge with So Shape and I don't regret it. The sachets are great, especially the Brownie flavour.

Natacha L. · May 2026 · Google
★★★★★

The morning shakes are great. I chose Cookie Cream and Stracciatella. It's my second time doing the Challenge, and I'm still just as happy 😃

Françoise B. · June 2026 · Google
★★★★★

Delicious shakes!

Alessandra C. · December 2025 · Google
★★★★★

Very happy with my order. I'd tried the shakes in the past and I still love them just as much. I'm planning to order again as soon as the Challenge is over ;)

Laetitia L. · July 2026 · Google
★★★★★

Since 2020, I've done a So Shape Challenge once or twice a year. Simple and quick. I recommend it.

Sylvie L. · April 2026 · Google
★★★★★

I ordered for the first time and I honestly like it a lot. And with the offers, it's great value. Thank you!

Franck K. · June 2026 · Google
★★★★★

A small hiccup with my delivery: a few products were missing. The claim form was super easy to fill in, and the products were sent again!

Sophie Q. · June 2026 · Google

Real 5-star Google reviews of So Shape, translated from French and sometimes shortened. We picked them; the words are theirs. Dates rounded to the month.

The two rules

Nothing is forbidden. One pleasure, every day.

Two rules, and they're both nice. Let's face it, a banned food is all you think about by Thursday. So we didn't ban anything.

Rule #1 · The no-forbidden rule

Lunch is free. Every day.

Pizza with friends, pasta at your mum's, a burger with the team. Nothing is off-limits, and nobody is checking.

Rule #2 · The every-day-one-pleasure rule

Dessert, twice a day.

Brownie at 8:00, Cookies & Cream at 19:30. Something to look forward to every day isn't a reward. It's the method.

Your day on the plan

  1. Brownie shake next to its sachet 8:00 · Breakfast
    8:00 · Breakfast

    A Brownie shake.

    30 seconds in the shaker. Tastes like dessert, 19 g of protein.

  2. Two smash tacos on a plate 12:30 · LunchFree meal
    12:30 · Lunch

    Your free meal.

    Tacos, pasta, lunch with friends. Anything you like, really.

  3. Cookies and cream shake next to its sachet 19:30 · Dinner
    19:30 · Dinner

    A Cookies & Cream shake.

    Dessert for dinner, and your day is done. Nothing to count.

600,000+customers in France
30M+meals delivered
12years of recipes
Pharmaciesalso sold in French pharmacies
The flavours

Pick a favourite. Or nine.

Can't decide? The recommended mix is a very good place to start. You can change everything before you order.

Brownie shake in a glass next to its So Shape sachet
BrownieDeep cocoa, fudgy
Cookies & Cream shake in a glass next to its So Shape sachet
Cookies & CreamCreamy, with cookie crumbs
Vanilla & White Chocolate shake in a glass next to its So Shape sachet
Vanilla & White ChocolateSmooth and mellow
Salted Caramel shake in a glass next to its So Shape sachet
Salted CaramelButtery, a hint of salt
Stracciatella shake in a glass next to its So Shape sachet
StracciatellaCream with chocolate flecks
Cappuccino shake in a glass next to its So Shape sachet
CappuccinoCoffee and a hint of cocoa
Coconut Chocolate shake in a glass next to its So Shape sachet
Coconut ChocolateCoconut and milk chocolate
Banana Chocolate shake in a glass next to its So Shape sachet
Banana ChocolateRipe banana, dark cocoa
Hazelnut shake in a glass next to its So Shape sachet
HazelnutToasted and nutty
Compare

The honest comparison.

So ShapeSkipping mealsCounting apps
You eat three times a day
One free meal a day
Nothing to count or weigh
Tastes like dessert
19 g of protein per shake (avg.)
A simple plan and a guide
Someone checks in on youPush notifications
Cost per meal€3.54€0. Also zero dessert.Plus the food
Let's say it out loud

You're probably thinking…

“Shakes taste like chalk.”

Ours taste like Brownie, Cookies & Cream and Salted Caramel. Nine flavours, and the recommended mix if you can't choose.

“I'll miss real food.”

You get a free meal every day, and nothing is off-limits. Nobody is asking you to skip anything.

“I never stick to anything.”

That's why your two meals are already decided, there is a guide in the box and a coach who calls you.

“That's a lot of money.”

It's also a lot of meals: €3.54 a shake, with the shaker, the guide, phone coaching and the recipe book included.

“What if I don't like it?”

Start with 2 weeks. That's exactly what it's for.

Why it works

Losing weight is a calorie deficit. Helping you stick to it is our job.

Let's face it, counting is a pain. So we did the maths for you, without taking away anything you enjoy. Here's the bill.

✓ Nothing to weigh

So Shape · The Good Ratio

Your typical day, receipt no. 205

Calorie deficitalready worked out ✓
Calories per shake≈205 kcal
Protein per shake19 g ✓
Vitamins and minerals24 ✓
Pleasureintact ✓
Forbidden foods0
Kitchen scale0

Total

You make it to the end.

Everything on this receipt comes in one box.

✓ Done in 2, 4 or 8 weeks
Start my Challenge

Average values across our shake flavours. Substituting two of the main daily meals of an energy-restricted diet with meal replacements contributes to weight loss.

Start today

Your Custom So Shape Challenge

Two shakes, one free meal, zero maths. Pick your flavours, we handle the rest.

A woman in a bordeaux outfit holding her shake
Vanilla shake next to its So Shape sachet
Cookies and cream shake next to its sachet
Brownie shake next to its sachet
Salted caramel shake next to its sachet
The free So Shape Candy shaker

1Choose your Challenge

Included with your Challenge

    2Pick your flavours

    Total

    Secure checkout · Tracked delivery

    • Free delivery to a pickup point
    • One payment, no subscription
    American Express Apple Pay BancontactCartes Bancaires EPS iDEAL WeroKlarnaMastercard MobilePayPayPalShop Pay Visa
    What's in the box
      How to use it

      Morning and evening: pour 350 ml of cold water into your shaker, add one sachet, shake hard, drink. Lunch is your free meal: nothing is off-limits, and the guide has ideas if you want them. Drink plenty of water during the day.

      Nutrition

      On average per shake: 19 g of protein and about 205 kcal. Protein contributes to the maintenance of muscle mass.

      Choose a flavour

      Typical valuesPer 100 g preparedPer shake (405 g)
      Vitamins and minerals, per shake
      Brownie flavourPer shake% NRV*
      Vitamin A511 µg64%
      Vitamin D3.2 µg64%
      Vitamin E7.9 mg66%
      Vitamin K48 µg64%
      Vitamin C51 mg65%
      Thiamin (B1)0.7 mg67%
      Riboflavin (B2)1.1 mg77%
      Niacin (B3)10.6 mg67%
      Vitamin B61.0 mg73%
      Folic acid (B9)134 µg67%
      Vitamin B121.7 µg69%
      Biotin33 µg66%
      Pantothenic acid (B5)4.1 mg69%
      Potassium505 mg25%
      Calcium325 mg41%
      Phosphorus427 mg61%
      Magnesium169 mg45%
      Iron7.7 mg55%
      Zinc4.5 mg45%
      Copper0.5 mg52%
      Manganese1.0 mg52%
      Selenium20 µg37%
      Iodine53.9 µg36%

      *NRV: nutrient reference values for an average adult (8,400 kJ / 2,000 kcal). Other flavours are within a few percent; the exact table is printed on every sachet.

      Prepared with 350 ml of cold water. Ingredients and allergens are printed on each sachet (contains milk; may contain egg, gluten, nuts and soy depending on the flavour).

      Delivery

      Shipped from France. Free to your pickup point.

      Your box is packed in France and leaves the same day if you order before 17:30 on a working day. You pay once, and nothing renews.

      17:30

      Same-day dispatch

      On working days, for orders placed before 17:30, Paris time. Tracking link by email.

      €0

      Pickup point delivery

      Free to a pickup point near you. Home delivery is also available at checkout.

      1×

      One payment

      No subscription. Nothing renews automatically.

      Free with every Challenge

      Fast & Good: 100 recipes, 10 minutes each.

      Big Mac smash tacos, the viral salmon rice bowl, strawberry yogurt clusters… The internet's favourite recipes, rebuilt to fit your Challenge. Perfect for your free meal, or any day you feel like cooking.

      • 100 recipes + 10 bonus desserts, inspired by TikTok's most viral.
      • 10 minutes, 500 kcal max, 30 g of protein or more for every main recipe.
      • A clear to-do with a timer for every step, and the nutrition worked out.
      Get it free

      Sent by email after your order, with every Challenge.

      A word from the founder

      Why we started So Shape.

      I'm a pharmacist by training and a food lover by nature. Years ago, my friend Raphaël and I tried classic meal replacements. On paper, they worked. In real life, they had no taste, no variety and no fun, so nobody stuck with them, us included.

      So we went to the best food engineers we could find and built the opposite: shakes that taste like dessert, with the nutrition done properly. Twelve years and more than 600,000 customers later, the idea hasn't moved. Let's face it, the plan you enjoy is the plan you finish.

      Steven, co-founder, Doctor of Pharmacy

      Start my Challenge

      Not sure yet? Try it for 2 weeks.

      Everything is in it: your shakes, the free shaker, the guide, phone coaching and the recipe book. If it's not for you, you simply don't reorder.

      • One payment, no subscriptionYou pay once for your Challenge. Nothing renews.
      • 12 years, 600,000+ customersSo Shape is also sold in pharmacies in France.
      FAQ

      Questions, answered.

      Anything else? Write to us at hello@soshape.com.

      How does the Challenge work?

      A shake in the morning, a shake in the evening, and a free meal at lunch where nothing is off-limits. You start with 2 weeks (4 and 8 weeks are there if you want more time), and everything arrives in one box: your shakes, the free shaker and the guide. Phone coaching and the recipe book come with it.

      Will I lose weight?

      Substituting two of the main daily meals of an energy-restricted diet with meal replacements contributes to weight loss. How much depends on you: your starting point, your third meal, how active you are. That's why we never promise a number.

      Who is it for?

      Healthy adults who want to lose weight with a simple, structured plan. It is not suitable for children, teenagers, or pregnant or breastfeeding women. If you have a medical condition or take medication, talk to your doctor before you start.

      What's in a shake?

      On average, 19 g of protein and about 205 kcal per shake, with 24 vitamins and minerals. The full table for each flavour is in the Nutrition tab of the order box, and printed on every sachet.

      How do I prepare it?

      Pour 350 ml of cold water into your shaker, add one sachet, shake hard and drink. It takes about 30 seconds.

      Can I choose my flavours?

      Yes. Take the recommended mix, or choose your own in steps of two. Nine flavours: Brownie, Cookies & Cream, Vanilla & White Chocolate, Salted Caramel, Stracciatella, Cappuccino, Coconut Chocolate, Banana Chocolate and Hazelnut.

      What do I get for free?

      Every plan comes with a So Shape shaker, the Challenge guide, phone coaching with a So Shape coach and the Fast & Good recipe book: 100 high-protein recipes ready in 10 minutes, under 500 kcal each, plus 10 bonus desserts, sent by email.

      Is it a subscription?

      No. You pay once for your Challenge and nothing renews automatically.

      When will my order ship?

      Orders placed on a working day before 17:30, Paris time, ship the same day. You get a tracking link by email.

      Can I really eat what I want at lunch?

      Yes. Your two shakes keep the day on track, so lunch is a free meal: pasta, a burger, lunch with friends. The guide has ideas if you want them, and the Fast & Good recipes if you feel like cooking.

      Start your Challenge today.

      Two shakes that taste like dessert, one free meal a day. Free shaker, guide and phone coaching, and nothing to count.

      Start my Challenge

      Four friends laughing on a Paris rooftop at golden hour, clinking glasses of chocolate shake
      So Shape

      So Shape shakes are meal replacements for weight control. Substituting two of the main daily meals of an energy-restricted diet with meal replacements contributes to weight loss. Only useful as part of an energy-restricted diet; other foods should be a necessary part of that diet. Drink enough fluids every day. A varied, balanced diet and a healthy lifestyle matter. Not suitable for children or pregnant or breastfeeding women.

      © 2026 So Shape