Unlock your weight loss. Keep dessert.
Let's face it: if eating less were fun, nobody would be stuck. So we made it fun. A dessert-flavoured shake in the morning, another in the evening, and one free meal a day where nothing is off-limits.
- One free meal a day. Yes, pizza counts.
- 9 dessert flavours, about 19 g of protein in each.
- 30 seconds a shake. Nothing to count, nothing to cook.
From 3.03€ a shake · dispatched within 1 working day
Sold in pharmacies in France
600,000+ customers
Your Custom So Shape Challenge
Two shakes, one free meal, zero maths. Pick your finish line, we handle the rest.
Two Challenges, two boxes, one delivery. Each of you gets a shaker, a guide and your own flavours.
1Choose your Challenge
Included with your Challenge
2Pick your flavours
· Finish line
Secure checkout · Tracked delivery
- Free delivery across the EU
- One payment, no subscription
What's in the box
How to use it
Morning and evening: pour 350 ml of cold water into your shaker, add one sachet, shake hard, drink. Lunch is your free meal: nothing is off-limits, and the guide has ideas if you want them. Drink plenty of water during the day.
Nutrition
On average per shake: 19 g of protein and about 205 kcal. Protein contributes to the maintenance of muscle mass.
Choose a flavour
| Typical values | Per 100 g prepared | Per shake (405 g) |
|---|
Vitamins and minerals, per shake
| Brownie flavour | Per shake | % NRV* |
|---|---|---|
| Vitamin A | 511 µg | 64% |
| Vitamin D | 3.2 µg | 64% |
| Vitamin E | 7.9 mg | 66% |
| Vitamin K | 48 µg | 64% |
| Vitamin C | 51 mg | 65% |
| Thiamin (B1) | 0.7 mg | 67% |
| Riboflavin (B2) | 1.1 mg | 77% |
| Niacin (B3) | 10.6 mg | 67% |
| Vitamin B6 | 1.0 mg | 73% |
| Folic acid (B9) | 134 µg | 67% |
| Vitamin B12 | 1.7 µg | 69% |
| Biotin | 33 µg | 66% |
| Pantothenic acid (B5) | 4.1 mg | 69% |
| Potassium | 505 mg | 25% |
| Calcium | 325 mg | 41% |
| Phosphorus | 427 mg | 61% |
| Magnesium | 169 mg | 45% |
| Iron | 7.7 mg | 55% |
| Zinc | 4.5 mg | 45% |
| Copper | 0.5 mg | 52% |
| Manganese | 1.0 mg | 52% |
| Selenium | 20 µg | 37% |
| Iodine | 53.9 µg | 36% |
*NRV: nutrient reference values for an average adult (8,400 kJ / 2,000 kcal). Other flavours are within a few percent; the exact table is printed on every sachet.
Prepared with 350 ml of cold water. Ingredients and allergens are printed on each sachet (contains milk; may contain egg, gluten, nuts and soy depending on the flavour).
Substituting two of the main daily meals of an energy-restricted diet with meal replacements contributes to weight loss. Only useful as part of an energy-restricted diet; other foods should be a necessary part of that diet. Drink enough fluids every day. Not suitable for children or pregnant or breastfeeding women. If you have a medical condition or take medication, ask your doctor first.
Nothing is forbidden. One pleasure, every day.
Two rules, and they're both nice. Let's face it, a banned food is all you think about by Thursday. So we didn't ban anything.
Lunch is free. Every day.
Pizza with friends, pasta at your mum's, a burger with the team. Nothing is off-limits, and nobody is checking.
Dessert, twice a day.
Brownie at 8:00, Cookies & Cream at 19:30. Something to look forward to every day isn't a reward. It's the method.
Your day on the plan
- 8:00 · Breakfast
8:00 · BreakfastA Cookies & Cream shake.
30 seconds in the shaker. Tastes like dessert, 19 g of protein.
- 12:30 · Lunch
12:30 · LunchFree mealYour free meal.
Tacos, pasta, lunch with friends. Anything you like, really.
- 19:30 · Dinner
19:30 · DinnerA Brownie shake.
Dessert for dinner, and your day is done. Nothing to count.
Don't wait for January. Get there ready.
Let's face it, the classic resolution starts on 1 January, in the cold, next to the leftover chocolates. This year, flip it: start now, and you reach New Year's Eve with a routine you already enjoy.
- 2 weeks
- 4 weeks
- 8 weeks
Let's face it: it was never a willpower problem.
Most plans don't fail because people are weak. They fail because they're miserable to follow, and researchers have been saying so for twenty years.
Sticking beats choosing.
When four popular diets were compared for a year, the diet itself mattered less than how well people stuck to it.1
All-or-nothing backfires.
Strict, rigid rules go with worse results than flexible ones. One croissant, and the whole week feels ruined.2
Guilt is a terrible coach.
People who saw chocolate cake as a celebration, not a guilty pleasure, did better with their weight goal 18 months later.3 A correlation, not a cause. Still a tasty one.
The science, with sources
- Dansinger ML et al. Comparison of the Atkins, Ornish, Weight Watchers, and Zone diets for weight loss and heart disease risk reduction. JAMA. 2005;293(1):43-53.
- Westenhoefer J, Stunkard AJ, Pudel V. Validation of the flexible and rigid control dimensions of dietary restraint. Int J Eat Disord. 1999;26(1):53-64.
- Kuijer RG, Boyce JA. Chocolate cake. Guilt or celebration? Appetite. 2014;74:48-54.
Not eating was never a plan.
Somewhere, someone told you it had to hurt. Cabbage soup in the 90s, counting almonds in the 2010s, and now the newest idea: just stop eating. Every decade finds a fresh way to make losing weight feel like a punishment, and we keep signing up because we think suffering is the price.
Here's what nobody puts on the poster. When eating less turns into eating almost nothing, protein and vitamins fall short, and part of what you lose can be muscle rather than fat.1,2 That's a lot of misery for a worse result.
So we built the Challenge on the opposite idea: enjoy it, and you'll keep going.
Try the oppositeThe usual pain
- Skipping meals and calling it discipline
- Counting, weighing, tracking every bite
- "Diet" food that tastes like the box it came in
- Doing it all on your own
The Enjoymaxxing Challenge
- One free meal a day, nothing off-limits
- Two dessert shakes, about 19 g of protein each
- 23 vitamins and minerals in every shake
- A finish date, a guide and, from 4 weeks, a coach
The science, with sources
- Weinheimer EM, Sands LP, Campbell WW. A systematic review of the separate and combined effects of energy restriction and exercise on fat-free mass in middle-aged and older adults. Nutr Rev. 2010;68(7):375-388.
- Calton JB. Prevalence of micronutrient deficiency in popular diet plans. J Int Soc Sports Nutr. 2010;7:24.
Keep the taste. Change the composition.
Diets take away what you love. We did the opposite: we kept the taste and rebuilt what's inside. We call it the Good Ratio, and it's good in both senses. Good for your goal, and good, full stop.
We keep the taste.
A Brownie shake should taste like a brownie, eyes closed. That's the only test a flavour has to pass.
We change the composition.
19 g of protein for about 205 kcal on average, so 37% of the calories come from protein.
Zero useless calories.
Why the Challenge works
Dessert taste, plenty of protein for the calories.
Everything arrives ready. Nothing to weigh, nothing to count.
2, 4 or 8 weeks. A finish line you set yourself.
This time, you make it to the end.
Breakfast and dinner, in 30 seconds.
Each shake is a drinkable meal, made to replace breakfast or dinner, not to sit next to it. Swap those two, keep lunch free, and the maths is already done for you.1
Per shake, on average.
Counted for you, so there's nothing left to count.2
Per shake, on average.
Protein contributes to the maintenance of muscle mass.2
In every shake.
The full table is in the Nutrition tab.
Pour, shake, drink.
No blender, no kitchen.
The small print
- Substituting two of the main daily meals of an energy-restricted diet with meal replacements contributes to weight loss.
- Average values across our shake flavours. The exact values for each flavour are printed on the sachet and in the Nutrition tab of the order box.
600,000 people went first.
Here is what a few of them wrote.
★★★★★Special mention for the Cookies & Cream sachet: an absolute treat! I'm nearly at the end of my programme and I'm happy with it.
★★★★★All the sweet sachets are excellent. I really recommend them!
★★★★★I feel well supported on my 28-day challenge.
★★★★★Several So Shape Challenges since 2017, and still just as happy.
★★★★★The sachets have a nice sweet taste. I'll be ordering again.
Real 5-star reviews of soshape.com posted on Trustpilot by customers in France, translated from French and sometimes shortened. We picked them; the words are theirs.
Eating less shouldn't mean getting less.
Here's the catch with most diets: when calories go down, vitamins and minerals go down with them. Researchers who analysed popular diet plans found that none of them covered every micronutrient from food alone.1
Each shake brings 23 vitamins and minerals. Two shakes give you more than the full daily reference for all 13 vitamins.
The science, with sources
- Calton JB. Prevalence of micronutrient deficiency in popular diet plans. J Int Soc Sports Nutr. 2010;7:24.
- Values: So Shape Brownie flavour, 2 shakes of 405 g, as % of EU nutrient reference values. Full table in the Nutrition tab.
Life is what happens while you're busy deciding what to eat.
Let's face it, you have better things to think about. With your two shakes already decided, there's one food choice left in your day, and it's the fun one.
No app, no scale, no Sunday meal prep. That headspace goes back to your job, your people, your run or your sofa. We don't judge.
The 7:40 commute.
Sachet in your bag, shaker in your hand. Breakfast is sorted before your stop.
The back-to-back day.
Dinner takes 30 seconds, so the evening is yours again.
The "I'm not cooking tonight" night.
You're not. That's allowed. That's actually the plan.
A goal with a date beats a goal with a someday.
In a trial with about 600 adults, goals, points, levels and a challenge clearly boosted daily activity, and the effect held three months after the game ended.1 The study was about walking, not eating, but the lesson travels well: a game with a finish line beats "I'll try my best". So your Challenge has a date from day one, and your shakes are already planned for 8:00 and 19:30.
-
1
Pick your finish line
2, 4 or 8 weeks. Your finish date is set the day you order, and it goes on the calendar.
-
2
Two shakes, one free meal
A shake in the morning, one in the evening. Lunch is yours, with ideas in the guide if you want them.
-
3
4 & 8 weeksTalk to a coach
With the 4 and 8 week Challenges, a So Shape coach follows up with you by phone.
-
4
Cross the line
You reach your date with a routine you know how to keep. And a favourite flavour.
The science, with sources
- Patel MS, Small DS, Harrison JD, et al. Effectiveness of behaviorally designed gamification interventions with social incentives for increasing physical activity among overweight and obese adults across the United States: the STEP UP randomized clinical trial. JAMA Intern Med. 2019;179(12):1624-1632.
Week by week.
Everyone is different, so we won't promise you a number. We promise you a plan you can actually stick to.
Choose my finish line- Week 1
Finding your rhythm
Two shakes and one free meal a day. No counting, no weighing, no cooking twice.
- Week 2
It becomes automatic
You stop wondering what to have for breakfast and dinner. That was the point.
- Week 4
Your new normal
The guide's meal ideas are yours now, and your coach checks in on how it's going.
- Week 8
The finish line
Eight weeks of a routine you enjoyed. You know exactly how to keep going.
Pick a favourite. Or nine.
Can't decide? The recommended mix is a very good place to start. You can change everything before you order.
The honest comparison.
You're probably thinking…
“Shakes taste like chalk.”
Ours taste like Brownie, Cookies & Cream and Salted Caramel. Nine flavours, and the recommended mix if you can't choose.
“I'll miss real food.”
You get a free meal every day, and nothing is off-limits. Nobody is asking you to skip anything.
“I never stick to anything.”
That's why there is a date on the calendar, a guide and, from 4 weeks, a coach who calls you.
“That's a lot of money.”
It's also a lot of meals. From €3.03 a shake, shaker and guide included.
“What if I don't like it?”
Start with 2 weeks. That's exactly what it's for.
Carbs are not evil. Neither is fat.
Let's face it, someone in your life has blamed bread for everything. In a year-long trial with 609 adults, a healthy low-carb diet and a healthy low-fat diet ended up with about the same results.1 What made the difference was eating well and sticking to it.
So yes, your shakes contain carbs, and your free meal can be a big plate of pasta. Nobody has to fear a baguette.
609adults followed for 12 months. Low-carb vs low-fat: a tie.
Start my ChallengeThe science, with sources
- Gardner CD et al. Effect of low-fat vs low-carbohydrate diet on 12-month weight loss in overweight adults (DIETFITS). JAMA. 2018;319(7):667-679.
Fast & Good: 100 recipes, 10 minutes each.
Big Mac smash tacos, the viral salmon rice bowl, strawberry yogurt clusters… The internet's favourite recipes, rebuilt to fit your Challenge. Perfect for your free meal, or any day you feel like cooking.
- 100 recipes + 10 bonus desserts, inspired by TikTok's most viral.
- 10 minutes, 500 kcal max, 30 g of protein or more for every main recipe.
- A clear to-do with a timer for every step, and the nutrition worked out.
Sent by email after your order, with the 4 and 8-week plans.
Make the healthy choice the tasty one.
For twelve years we've made food that's good for your goals, and good, full stop. We think taste, beauty and simplicity will win. Here's why.
You finish what you enjoy.
Sticking to a plan matters more than the plan itself. So taste isn't a bonus. It's the method.
Nice things get used.
A shaker you like lives on your desk, not at the back of a cupboard. Small cues make big habits.
Every extra step is an exit.
Pour, shake, drink. The fewer decisions a plan asks of you, the longer you keep it.
We are healthy epicureans.
We love a long lunch, a good dessert and a glass with friends. We also love feeling great in our jeans. We just stopped choosing between the two, and that's exactly what makes it work.
Fun fact: Epicurus was more about simple pleasures than wild feasts. We like to think he'd have ordered the Brownie.
We focus on what matters most. No quick fixes, no overnight transformations. We spend our time on two things: what's in your shaker, and whether you make it to your finish line.
Why we started So Shape.
I'm a pharmacist by training and a food lover by nature. Years ago, my friend Raphaël and I tried classic meal replacements. On paper, they worked. In real life, they had no taste, no variety and no fun, so nobody stuck with them, us included.
So we went to the best food engineers we could find and built the opposite: shakes that taste like dessert, with the nutrition done properly. Twelve years and more than 600,000 customers later, the idea hasn't moved. Let's face it, the plan you enjoy is the plan you finish.
Steven, co-founder, Doctor of Pharmacy
Start my ChallengeDesigned in Paris. Shipped from France.
Every box is packed in France and sealed with our red-and-blue barber tape. Order before 17:30 on a working day and it leaves the same day, with tracking.
Same-day dispatch
On working days, for orders placed before 17:30, Paris time.
Customers in France
Where we're also sold in pharmacies.
Not sure yet? Start with 2 weeks.
That's exactly what it's for. Same shakes, same free shaker and guide, the shortest finish line.
- One payment, no subscriptionYou pay once for your Challenge. Nothing renews.
- 12 years, 600,000+ customersSo Shape is also sold in pharmacies in France.
How does the Challenge work?
A shake in the morning, a shake in the evening, and a free meal at lunch where nothing is off-limits. You pick 2, 4 or 8 weeks, and everything you need arrives in one box: your shakes, the free shaker and the guide.
Will I lose weight?
Substituting two of the main daily meals of an energy-restricted diet with meal replacements contributes to weight loss. How much depends on you: your starting point, your third meal, how active you are. That's why we never promise a number.
Who is it for?
Healthy adults who want to lose weight with a simple, structured plan. It is not suitable for children, teenagers, or pregnant or breastfeeding women. If you have a medical condition or take medication, talk to your doctor before you start.
What's in a shake?
On average, 19 g of protein and about 205 kcal per shake, with 23 vitamins and minerals. The full table for each flavour is in the Nutrition tab of the order box, and printed on every sachet.
How do I prepare it?
Pour 350 ml of cold water into your shaker, add one sachet, shake hard and drink. It takes about 30 seconds.
Can I choose my flavours?
Yes. Take the recommended mix, or choose your own in steps of two. Nine flavours: Brownie, Cookies & Cream, Vanilla & White Chocolate, Salted Caramel, Stracciatella, Cappuccino, Coconut Chocolate, Banana Chocolate and Hazelnut.
What do I get for free?
Every plan comes with a So Shape shaker and the Challenge guide. With 4 or 8 weeks, you also get phone coaching with a So Shape coach and the Fast & Good recipe book: 100 high-protein recipes ready in 10 minutes, under 500 kcal each, plus 10 bonus desserts, sent by email.
Is it a subscription?
No. You pay once for your Challenge and nothing renews automatically.
When will my order ship?
Orders placed on a working day before 17:30, Paris time, ship the same day. You get a tracking link by email.
Can I really eat what I want at lunch?
Yes. Your two shakes keep the day on track, so lunch is a free meal: pasta, a burger, lunch with friends. The guide has ideas if you want them, and the Fast & Good recipes if you feel like cooking.
Your finish line is in 4 weeks.
Order today and it's on the calendar. Free shaker and guide in the box, nothing to count.
Start my Challenge
Born on your feed.
3.5Mlikes on TikTok
Brownie at 8:00. Cookies & Cream at 19:30. Lunch is whatever you want.
Over a million followers for a protein shake. Ours. We'd love to say we planned it. We just made it taste like Brownie, and the internet did the rest.
Figures from @soshape and @soshapeparis, 10 October 2026.